Quickstart

This guide walks you through the steps to get your first audience or signal exporting to an ad platform.

Before you start

Make sure you have:

• A BPP account with your workspace configured.
• A Google BigQuery dataset connected to BPP with your user and event data already set up.
• Access to at least one supported ad platform (Google Ads or Meta Ads).

Step 1 — Create a Connection

Navigate to Connections in the left sidebar and create a connection to your ad platform.

• Google Ads: click Authenticate with Google, sign in, and select the target Google Ads account.
• Meta Ads: click Authenticate with Facebook, sign in, and select the Ad Account and Pixel.

A connection must show Active status before you can use it as a destination.

See Connections for full setup instructions per platform.

Step 2 — Create a Signal or Audience

Option A — Send conversion data (Signal)

Navigate to Signals and click Create Signal:

1. Give it a name.
2. Define the Trigger: select the event table and add filters to isolate the right event rows (e.g., Stage = Closed Won).
3. Add a Destination: select your connection, choose the conversion action, set the value formula, and map the identifier fields.
4. Save the signal. When you are ready to start sending data, toggle Enabled to on.

Option B — Sync an audience (Audience)

Navigate to Audiences and click Create Audience:

1. Give it a name.
2. Add Filters: select fields from your data (user attributes, AI scores) and define the conditions.
3. Check Audience Preview to see the estimated segment size and how many users have the identifiers needed for matching.
4. Add a Destination: select your connection and map the identifier fields (email, phone, etc.).
5. Save the audience. Toggle Enabled to on to start syncing.

Step 3 — Monitor your syncs

Navigate to the audience or signal detail page, or open Sync History, to monitor export runs. Each run shows:

• How many records were processed and how many failed.
• When the run completed.
• The status: Complete or Error (with an explanation if it failed).

If a run fails, fix the reported issue — the next scheduled run will retry automatically.

Next steps

• Signals — learn how signals work in detail.
• Audiences — learn how to build precise audience segments.
• AI Models — configure predictive models to power your targeting.
• Connections — set up and manage your ad platform connections.