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Export Status

BPP tracks every sync run in Sync History. Each record represents a completed (or failed) sync for an audience or signal destination.

Destination status

Each audience destination and signal destination has its own current status:

StatusWhat it means
ReadyConfigured, enabled, and waiting for the next scheduled run.
RunningA sync is currently in progress.
CompleteLast run completed successfully. All records were processed.
Partial CompleteLast run completed but some records failed (e.g., a missing identifier for some users). Successful records were still pushed.
ErrorLast run failed. No records were pushed. Check the status message for details.

Sync History

Sync History records every completed or failed sync with the following information:

FieldWhat it shows
Entity NameThe audience or signal that was synced.
Sync TypeAudience or Signal.
Destination NameThe connection used (e.g., "Google Ads — Main Account").
Connection TypeGoogle Ads, Meta Ads, API Endpoint, etc.
StatusComplete or Error.
Items TotalTotal records attempted (users for audiences, events for signals).
Items ProcessedSuccessfully pushed records.
Items FailedRecords rejected or not sent.
Max Event DateLatest event timestamp among processed records (signal syncs only).
Execution DateWhen the sync completed.
Status MessageError description if the sync failed.

Reading your results

  • Complete with some failures is normal — it means the majority of records pushed successfully but some were individually rejected (e.g., an invalid email format). Review the status message for the specific rejection reasons.
  • Error means the entire run failed before or during the push — typically a connection issue, API error, or configuration problem. Fix the underlying issue; the next scheduled run will retry automatically.
  • Items Processed vs Items Total gives you the effective coverage rate for that run. A consistently low ratio may indicate a data quality issue worth investigating.

Retry behaviour

BPP does not retry a failed run mid-cycle. The next scheduled daily run will attempt to process the data again.

For signal syncs, the latest event date marker only advances on a successful or partial-complete run. If a run fails entirely, BPP will retry all the same events on the next run — nothing is lost.

Filtering Sync History

You can filter Sync History by:

  • Sync type (audience or signal).
  • Connection / platform.
  • Status (Complete or Error).
  • Date range.