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Microsoft Ads Connection

What you can do​

  • Customer Match — upload your first-party user lists to Microsoft Advertising for remarketing and targeting on Bing Search, the Microsoft Audience Network, and partner sites.

Prerequisites​

  • A Microsoft Advertising account (formerly Bing Ads).
  • A Microsoft account with access to the target advertising account.

Setup​

  1. Navigate to Connections and click New Connection.
  2. Select Microsoft Ads as the connection type.
  3. Click Authenticate with Microsoft — you will be redirected to Microsoft's login page. Grant the required permissions.
  4. After authentication, select the target advertising account.
  5. Give the connection a name.
  6. Click Save.

The connection status will show Active once authentication succeeds.

Supported export types​

Export typeUsed withNotes
Customer MatchAudiencesUpload hashed user identifiers to Microsoft Advertising audience lists.

Reconnecting​

If the connection shows Error status (e.g., because the OAuth token expired), open the connection and re-authenticate via Microsoft. All audiences using this connection will resume automatically on the next scheduled run.

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