Manage Audiences

Audience list

From the Audiences list view you can see all audiences in your workspace, along with:

• Target — the destination platform(s) configured.
• Number of Users — current estimated audience size.
• Last Sync / Status — when the last sync ran and whether it succeeded.

Available actions

Edit

Open an audience to change its name, filter conditions, destination settings, or enabled status.

Changes take effect on the next scheduled sync. If you change the identifier mapping significantly, the next sync will re-upload the full audience list to the destination.

Enable / Disable (Suspend)

Toggle the Enabled switch to start or pause scheduled syncing.

• Enabling a Draft or Suspended audience activates the daily sync schedule. If the audience doesn't yet have a list on the destination platform, BPP creates it automatically.
• Disabling a Ready audience pauses syncing. The audience list already on the destination platform is not removed — it stays there until you delete the audience.

Duplicate

Clone an audience to use as a starting point for a new segment. The copy is created in Draft status. Rename it and adjust the filters before enabling.

This is the safest way to test new filter criteria without touching a live, running audience.

Delete

Deleting an audience stops all future syncs and removes it permanently. BPP also calls the destination platform to delete the remote audience list (e.g., removes the Customer Match list from Google Ads or the Custom Audience from Meta).

If you want to preserve the configuration for future use, use Suspend instead of Delete.

Monitoring syncs

Open an audience's detail page to see:

• Destination status cards — per-destination status (Ready, Running, Complete, Error) and last sync date.
• Status message — error details if a destination is in Error state.
• Audience size — the last recorded count of users at sync time.

For a complete history of all sync runs across all audiences and signals, use Sync History.

Handling errors

When an audience destination shows Error status:

1. Read the status message on the destination card for the specific error.
2. Common causes:
   • The identifier fields mapped to the destination have many empty values (low coverage).
   • The connection credentials have expired — re-authenticate the connection.
   • Consent is not set to Granted for the destination.
   • The remote audience list was deleted directly on the ad platform — re-enable the audience to recreate it.
3. Fix the underlying issue. The next scheduled sync will retry automatically.